Firebase push features

Firebase push retargeting

Retarget users who did not open a Firebase push notification with controlled follow-ups, delay windows, and open-rate thresholds.

The problem

Most teams either resend manually or skip follow-ups entirely. Manual retargeting is easy to overdo, and direct FCM does not provide a clean workflow for non-opener follow-ups.

How Pushbrain helps

Pushbrain lets you create controlled follow-ups from notification history. Choose a delay and threshold, then only retarget when the original send underperforms.

  • Auto follow-ups for users who did not open
  • Delay windows such as 24 hours, 48 hours, 3 days, or 7 days
  • Open-rate thresholds to avoid unnecessary repeated messages
  • History-based workflow instead of ad hoc resend scripts

Retargeting should be restrained

Good push retargeting is not blasting the same message twice. It uses a clear delay, a reason to follow up, and a performance threshold so users are not bothered when the first campaign already worked.

Firebase-first follow-ups

The follow-up still sends through your Firebase project. Pushbrain adds the decision logic and campaign history so retargeting does not require custom backend state.

Questions

Can I retarget Firebase push users who did not open?

Yes. Pushbrain supports auto follow-ups for non-openers from notification history.

Can I control when a follow-up fires?

Yes. You choose the delay and open-rate threshold before the follow-up is scheduled.