Notes on Firebase push delivery, AI-written notification copy, and shipping without an enterprise budget.
FCM registration tokens go stale after reinstalls, cleared app data, or long inactivity — and there's no dashboard warning when it happens. Here's how to find them.
Read articleAI-written push copy can outperform hand-crafted templates — but only if the model knows enough about your app and audience. Here is what drives real uplift.
Read articleMost push A/B tests declare a winner too early. Here is how statistical significance works for notification open rates, and what sample size you actually need.
Read articleBring-your-own-Firebase push services let you own your FCM credentials and keep delivery free. Here is what that tradeoff looks like in practice.
Read articleAt tens of thousands of devices, FCM token hygiene becomes a real operational problem. Here is how to keep your token database clean and your delivery rate meaningful.
Read articleA practical comparison of push notification options for developers — BYO-Firebase services, multi-channel platforms, open-source infrastructure, and raw FCM — and which one actually fits your situation.
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